Cody Iron Works
"Get it hot & hit it."
Hand forged ironwork from N.J. Pawley's blacksmith shop in Cody, Wyoming, filmed start to finish for 258,000+ followers.
Who we are
N.J. Pawley comes from a long line of horse trainers. He learned to shoe horses in high school, became a farrier, and has forged full time in Cody since 2008. A Sundance Catalog order turned into a residency at Sundance Resort:
"I said, I can build a thousand of those."
As recently featured in Cowboy State Daily: “Cody Blacksmith N.J. Pawley Wasn’t An Artist Until Robert Redford Told Him He Was”
Every build happens on camera, from hat racks and dinner bells to knives and custom work, finished with linseed oil the old way.
Reach
Our top TikTok: 16.4 million views.
See the shop in action
Featured: "Talking about the home built power hammer."
Why this shop is different
Featured series
From zero to blacksmith: the apprentice series
Harrison walked into the shop with zero blacksmithing experience. Six months of training under N.J. are filmed step by step: the first fire, the first mistakes, the first finished pieces, and the gear that made it possible.
Real beginner, real progress
Viewers learn alongside someone starting exactly where they are.
Your gear in the lessons
Beginner friendly and at home tools used and recommended on camera.
Built for first time buyers
An audience deciding what to buy to get started.
Gear we're looking to feature: starter forges, hammers, tongs, anvils, vises, grinders and abrasives, welders, eye and hearing protection, gloves, aprons, boots and workwear.
Coming next: a live beginner blacksmithing course from the forge, where featured gear carries into what students are taught.
Who's watching
- Beginner and hobby blacksmiths setting up their first shop
- Ranchers, horse owners and farriers
- Makers, welders and DIY builders
- Western and rural lifestyle fans
Why partner with us
- Products used in real work, not staged reviews
- Gear on screen for minutes, not seconds
- A beginner series built around what to buy first
- Room for several sponsors at once, across videos, lives and the series
Ways to work together
Apprentice series gear partner
Your beginner or at home tool used and recommended in Harrison's lessons for its category.
Course gear partner
Your product taught with in its category and listed on the student gear list.
Build segment
A sponsored segment in a full YouTube build, with a description link and pinned comment.
Shorts & clips
Product moments across Shorts, TikTok, Facebook and Instagram.
Live mentions
On stream product use and mentions during live sessions from the shop.
Gear list & community
A spot on our shared partner gear list and features in community emails.
Dedicated build
A full long form video built around your product, with shorts cut from it.
Shop banner
Your banner hanging in the shop, on camera in every video and live.
Your idea
Have something specific in mind? We'll build around it.
Built for many partners at once: every partner is credited in the series and course, and packages are shaped around what fits your brand.
Let's talk
Harrison Vrtis, Partnerships · partnerships@codyironworks.comcodyironworks.com · 2507 Mountain View Dr #1, Cody, WY 82414