"Get it hot & hit it."
Hand forged ironwork from N.J. Pawley's one man shop in Cody, Wyoming, filmed start to finish for 258,000+ followers.
N.J. Pawley comes from a long line of horse trainers. He learned to shoe horses in high school, became a farrier, and has forged full time in Cody since 2008. A Sundance Catalog order turned into a residency at Sundance Resort:
"I said, I can build a thousand of those."
As recently featured in Cowboy State Daily: “Cody Blacksmith N.J. Pawley Wasn’t An Artist Until Robert Redford Told Him He Was”
Every build happens on camera, from hat racks and dinner bells to knives and custom work, finished with linseed oil the old way.
Most watched: "Talking about the home built power hammer," 38K views.
Featured series
Harrison walked into the shop with zero blacksmithing experience. Six months of training under N.J. are filmed step by step: the first fire, the first mistakes, the first finished pieces, and the gear that made it possible.
Viewers learn alongside someone starting exactly where they are.
Beginner friendly and at home tools used and recommended on camera.
An audience deciding what to buy to get started.
Gear we're looking to feature: starter forges, hammers, tongs, anvils, vises, grinders and abrasives, welders, eye and hearing protection, gloves, aprons, boots and workwear.
Coming next: a live beginner blacksmithing course from the forge, where featured gear carries into what students are taught.
Your beginner or at home tool used and recommended in Harrison's lessons for its category.
Your product taught with in its category and listed on the student gear list.
A sponsored segment in a full YouTube build, with a description link and pinned comment.
Product moments across Shorts, TikTok, Facebook and Instagram.
On stream product use and mentions during live sessions from the shop.
A spot on our shared partner gear list and features in community emails.
A full long form video built around your product, with shorts cut from it.
Your banner hanging in the shop, on camera in every video and live.
Have something specific in mind? We'll build around it.
Built for many partners at once: every partner is credited in the series and course, and packages are shaped around what fits your brand.